MKTG 300 - Exam 2 Practice Quiz

In a direct foreign investment arrangement, which statement is true of the direct investors?

• They do not have a controlling interest in the firm.

• They possess the lowest potential risk.

• They have the highest potential reward.

• They have a small minority interest in the foreign firm.

Zenith, a popular restaurant chain, has many branches all over the world. The taste and quality of its food is the same across all these branch restaurants. Based on this information, which of the following strategies does Zenith embrace?

• Global marketing localization

• Product adaptation

• Mass customization

• Global marketing standardization

Khokho’s Coffee House was the first company to introduce flavored coffee in the global market. It blends coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the flavors each country prefers. In this scenario, Khokho’s Coffee House is involved in _____.

• product invention

• promotion adaptation

• global marketing standardization

• product adaptation

Sam was driving when someone ran a stop sign and totaled his car. His car cannot be repaired, so he realized he’s going to have to get another one. What stage of the consumer decision-making process does this represent?

• Need recognition

• Purchase

• Evaluation of alternatives

• Postpurchase behavior

• Information search

Each week, Jess comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of:

• buyer’s harmony

• situational convenience

• routine response behavior

• limited decision making

• consistent decision making

According to Maslow’s hierarchy of needs model, the first needs most people would try to satisfy are their _____ needs.

• safety

• physiological

• economic

• esteem

• derived

Both fail to retain their identity in final products.

• Both become part of a final product.

• Both are unprocessed extractive products.

• Both are more expensive than major equipment.

The administrative head of a company proposes to replace and revolutionize the office furniture for the employees comfort. Which of the following roles does the administrator play in this scenario?

• Influencer

• Initiator

• Gatekeeper

• Purchaser

Leo buys 5 million sheets of paper from a vendor for his printing firm. He is satisfied with the product, and he orders the same quantity from the same vendor every week. This is most likely an example of a(n) _____.

• initial buy

• straight rebuy

• new buy

• modified rebuy

A cosmetic company manufactures products for skin and hair care for both men and women in the 20- to 50-year-old age group. Which type of market segmentation approach does the company undertake?

• Geographic segmentation

• Psychographic segmentation

• Benefit segmentation

• Demographic segmentation