Social Media - Lesson 6 Quiz

Henry wants to know the difference between a webcast and a podcast. Which of the following is a true statement?

• Webcasts and podcasts can be live streamed or downloaded.

• Webcasts are live streamed; podcasts are live streamed or on demand.

• Webcasts are live streamed or on demand; podcasts are downloaded.

• Webcasts and podcasts both use web syndication.

Iris asked her coworker for some tips to consider when writing blog posts. Which of the following would be a good tip to share?

• Write content that will provide your audiences with value.

• Only write about topics that are not related to your business.

• Use general, predictable headlines for each blog.

• Focus on several topics in each blog entry.

Bill and Mary are categorizing the audience registered for an upcoming webinar. They identify those in the audience whose only purpose is to assess the content. If they feel it has value, they will use the recorded version and share it with other coworkers. What type of audience is this?

• Secondary

• Target

• Primary

• Gatekeeper

Sophie is coaching her team on how to present. She warns them about anxiety and suggests that the anxiousness can be managed. Which strategy could she share that would help with feeling nervous before a presentation?

• Watch others give presentations and copy them.

• Practice relaxation exercises.

• Prepare and rehearse your presentation.

• Keep your presentation spontaneous.

Felix maintains the editorial calendar for the social-media writers. Next, he needs to estimate how long it takes to develop a post. He knows the standard number of images per post is two. What else should Felix include in his estimate?

• 48 hours for the team’s approval process.

• 24 hours for legal to review and approve.

• Average length and time to research and write a post.

• Four posts per day per writer and six posts per day per reviewer.

Martha has been asked to research the audience for a webinar that will be held in two months. Martha is unsure about how to capture this information. Which method will be the best way for her to get data on the audience?

• Email all customers of the company and provide a survey that prompts for the data.

• Require a webinar registration that asks the right questions to get the data needed.

• Create a link to a survey on the checkout page located on the company’s ecommerce site.

• Create an audience profile based on the persona used for social media campaigns.

Silas is the speaker for an in-person presentation next week. He has practiced his talk in the same conference room that will be used for the actual presentation many times. As he reflects on the practice, he feels that his talk sounds too rehearsed. What can he do that will help create a natural, conversational style?

• Always talk to someone in the audience.

• Focus on the back of the room.

• Spend a good deal of time on any one person.

• Focus on many people at a time and speak to them.

The marketing team is planning their first webinar. They included a startling statistic at the beginning and have three main points for the main talk. What have they forgotten?

• They forgot to include a ten-minute break for the audience in the middle of the presentation.

• They have forgotten to add a feedback survey for the audience to complete.

• They forgot to have a short, compelling story at the beginning of the presentation.

• They do not have an end to the presentation which should summarize the main points.

Edith got an urgent text from her manager. Some negative comments spiraled out of control on the company blog. Edith knows the moderator was out sick for two days. What should Edith have done to prevent this issue?

• Taken the blog down for the rest of the week and brought it back up the following Monday.

• Posted a statement that the moderator is not available so please post only kind content.

• Had a backup moderator ready to step in so that comments were monitored every day.

• Turned off the comments for the duration of the time the moderator was out sick.

The Marketing Team is preparing a webcast to announce the company’s new software that will be released in nine months. The team wants the audience to provide feedback after the webcast through a survey. Which of the following is a clear objective for this goal?

• Post a link to the follow-up survey on social media and give access to the beta version.

• Email a link to the company’s customers with a link to the webcast follow-up survey.

• Ask the audience if they want 30-day access to the beta version.

• Offer an attendee 30-day access to the beta version when the survey is submitted.