6050 Week 3 Lecture Quiz!

According to Raymond Williams, how is technology constructed?

• Naturally

• Mechanically

• Socially

• Biologically

What must we study to understand technology, according to Raymond Williams?

• The mechanical uses of technology

• AI and big data analytics

• The social uses of technology

• The natural uses of technology

According to the lecture hypothesis, which technical development is considered less important than social developments in television?

• HD TV

• Show genres

• Acting

• Scripting

Who was a key target audience for early television according to the lecture?

• Teenagers

• Domestic labourers (women)

• Business professionals

• Children

What was a characteristic of early television in terms of audience targeting?

• Highly targeted and specific

• Minimal targeting and understanding of audiences

• Targeted towards children

• Focused on international audiences

Why was the 6pm evening news scheduled at that time?

• To cater to children after school

• To provide news updates before dinner

• To time it for when the 'working man' would arrive home

• To compete with other prime-time shows

In the early days of TV, who dictated the kinds of audiences who were expected to use TV at a particular time of the day?

• The government

• The advertisers

• The technology companies

• The consumers

When was TV introduced in Australia?

• 1920s

• 1950s

• 1960s

• 1980s

In what year was the VHS format introduced?

• 1975

• 1977

• 1989

• 1997

In what year was the DVD introduced as a physical media format?

• 1975

• 1989

• 1997

• 2006