
Chapter 1 Marketing Quiz
Authored by Michele Nelson
Business
12th Grade

AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Central to any definition of marketing is _______________.
demand management
transactions
customer relationships
making a sale
making a profit
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Like Amazon, successful companies recognize a crucial dimension of an outstanding marketing company to be _____.
a strong customer focus
a relentless pursuit of customer needs
customer relationships built by everyone in the organization
all of the above
none of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the five-step model of the marketing process, the first step in marketing is _____.
capturing value from customers to create profits and customer equity
constructing an integrated marketing program that delivers superior value
building profitable relationships and creating customer delight
understanding the marketplace and customer needs and wants
designing a customer-driven marketing strategy
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation.
Selling
Advertising
Barter
Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Society and culture shape the basic form of human needs called _____.
needs
wants
demands
value
an exchange
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When backed by buying power, wants become _____.
social needs
demands
physical needs
self-esteem needs
exchanges
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs.
Selling myopia
Marketing
Selling
Marketing myopia
Share of customer
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
Already have an account?