Extended Marketing Mix Quiz

What is the foundation of the marketing mix known as?

• Seven P's

• Five P's

• Three P's

• Four P's

Which of the following is NOT one of the original Four P's?

• Place

• Process

• Price

• Product

How many P's are there in the extended marketing mix?

• Seven

• Six

• Five

• Four

Which of the following is one of the additional P's in the extended marketing mix?

• Place

• Promotion

• People

• Price

What does the 'Physical' element in the extended marketing mix refer to?

• The price of the product

• The look and feel of the store

• The promotion strategy

• The product features

What is a key component that can differentiate a business from its competitors according to the text?

• Price

• Product

• Promotion

• Physical environment

What is the typical appearance of an Apple Store as described in the text?

• Bright and open

• Dark and cluttered

• Dim and quiet

• Small and crowded

What is the typical layout of a Poundland store?

• Small doorway with covered windows

• Bright and open

• Modern and clean

• Spacious and minimal

What is the 'Process' element in the extended marketing mix about?

• The price setting process

• The customer journey

• The promotional activities

• The product development process

What is a typical customer journey in an Apple Store?

• In-and-out quickly

• Greeted and directed by an employee

• Self-service only

• No interaction with employees