Quiz

What is the first step in conducting strategic marketing?

• Estimate the potential market

• Estimate the customers who are probably dislike to buy your product

• Estimate the market share

• Estimate the business funding

Tangible things that can be seen refers to

• Service requirement

• Output Requirement

• Customer Requirement

• Entrepreneur's Output

Service requirement is a/an ________things or product that cannot be touched but customer can feel his fulfillment.

• Tangible

• Intangible

• Service

• Output

Geographic Segmentation refers to:

• divided according to geographical location

• divided based consumers

• divided in terms for customers think and believe

• all of the above

The following are tips for the entrepreneur on how to create an effective unique selling proposition to the target customers, except:

• Identify and rank the uniqueness of the product or service characteristics

• Be very specific

• Keep it short and simple

• Completeness of promotion

This refers to how you sell your product or service to your customers

• value proposition

• unique selling proposition

• selling proposition

• marketing concept

This selects the type of customer requirement

• service requirement

• service-oriented

• service responsibility

• service fullfilment

These are considered favorable indicators for doing business in that particular location.

• structure of the segment

• capability of the business

• size and growth of the segment

• segmentation marketing

What is market size?

• Tangible things can be seen

• Size of arena where the entrepreneur will play their business

• The most important part to the success of the company

• Another variation of segmentation marketing.

The term behavioral segmentation refers to:

• divided based on consumers

• divided in terms of how customer's think and believe

• divided according to geographical location

• divided according to customers behavior pattern as they interact with a company