บทที่ 1 แนวคิดทางการตลาด

บทที่ 1 แนวคิดทางการตลาด

University

10 Qs

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บทที่ 1 แนวคิดทางการตลาด

บทที่ 1 แนวคิดทางการตลาด

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

phattida phatharanavik

Used 11+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a development of marketing concepts?

Economic fundamentals

Limited available resources

Allocation of goods and services in a free market

Limited human needs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following concepts focuses on production?

Emphasizing the use of human labor

Consumers want products at low prices, regardless of quality

Producing in small quantities

Producers emphasize product diversity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following concepts focuses on the product?

Customers want high-quality products

Still using low-cost products

Prices depend on the manufacturer

Sales of the product have significantly increased

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a sales concept?

Exaggerating product information

Developing sales techniques

Developing high-quality products with low sales

Increasing sales

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following concepts focuses on marketing?

Producing goods without surveying demand

Profit comes from the producer

Products are produced according to consumer demand

Sales are declining

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which component is not a concept of holistic marketing?

Internal marketing management

4 P's

Social responsibility

Sales

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a necessity (need)?

Hunger

Cold

Heat

Desire to drink jelly coke

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