Marketing System for Fresh Produce in Malaysia

How do Malaysian farmers typically distribute their fresh produce to consumers?

• Donating all produce to charity
• Using online platforms for sales
• Through direct sales at local markets
• By exporting to foreign countries

Which factor has the most significant impact on the pricing of fresh produce in Malaysia?

• Government regulations
• Weather conditions
• Consumer demand
• Transportation costs

What is the main benefit of using sustainable farming methods in the Malaysian fresh produce industry?

• Lower production costs
• Increased crop yields
• Reduced environmental impact
• Faster harvesting times

What role do wholesalers play in the marketing system for fresh produce in Malaysia?

• Connecting farmers with retailers
• Operating organic farms
• Advertising produce on social media
• Providing free samples to consumers

How do supermarkets in Malaysia differentiate their fresh produce from competitors?

• By offering lower prices
• By selling only imported fruits
• By displaying produce prominently
• By using eco-friendly packaging

Why is branding important for Malaysian fresh produce in the domestic market?

• To attract more local customers
• To reduce production costs
• To comply with government regulations
• To increase export opportunities

Which technology is commonly used to improve the storage of fresh produce in Malaysia?

• Chemical preservatives
• Solar power refrigeration
• Traditional ice boxes
• Air-drying techniques

What is the primary reason behind the increasing demand for organic fresh produce in Malaysia?

• Lower prices compared to conventional produce
• Government subsidies for organic farming
• Higher availability in urban areas
• Health and environmental concerns

How do consumer preferences influence the marketing of fresh produce in Malaysia?

• By regulating import quotas
• By determining seasonal availability
• By influencing pricing strategies
• By dictating packaging requirements

What marketing strategy can help Malaysian farmers reduce food waste in the fresh produce supply chain?

• Investing in larger storage facilities
• Expanding export markets
• Donating unsold produce to charity
• Implementing dynamic pricing