MARKETING

Which ‘P’ is associated with satisfaction level obtained by a user

• Price

• Product

• Place

• Promotion

USP stands for

• Universal Selling process

• Unique Selling proposition

• Unique Selling positioning

• Universal Selling Product

The term ‘Marketing mix’ describes

• A composite analysis of all environmental factors inside and outside the firm

• A series of business decision that aid in selling a product

• A blending of four strategic elements to satisfy specific target markets

• The relationship between a firm’s marketing strength and its business weakness

Which of the following is not an element of marketing mix?

• Possession

• Product

• Place

• Price

When a brand gets registered and legalised, it is called………

• Copyright

• Patent

• Trade mark

• Branding

……….. involves designing and producing containers or wrapper for the product.

• Marketing

• Selling

• Labelling

• Packaging

Name the concept used to describe a group of related products manufactured by a single

company

(a)  

………… are products that are available in the market, but the potential buyers do not know

about their existence or there do not want to purchase them.

(a)  

The -----------indicates the sales and profit of the product over a period of time.

(a)  

.In the ----------- stage ,the profits are negative because the sales volume is low, distribution

is limited and promotional expenses are high.

(a)