MacDonald

MacDonald

University

10 Qs

quiz-placeholder

Similar activities

3. Successful Bargaining (Contracts)

3. Successful Bargaining (Contracts)

University

15 Qs

SLA QUIZ

SLA QUIZ

1st Grade - University

15 Qs

Company Slogans

Company Slogans

10th Grade - University

15 Qs

TM English 1.2, EIT unit 3 brands

TM English 1.2, EIT unit 3 brands

University

5 Qs

MARKETING MIX ONE - (5A)

MARKETING MIX ONE - (5A)

University

8 Qs

EAB McDonalds

EAB McDonalds

University

15 Qs

Licensing and Franchisie

Licensing and Franchisie

University

8 Qs

MacDonald

MacDonald

Assessment

Quiz

English

University

Hard

Created by

undefined undefined

Used 3+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is franchising?

The right granted to the buyer to know about the business knowledge, processes, and brand of the seller.

The right to buy or provide services under the brand name of the seller.

The right to use the brand name of the seller without paying any fees.

The right to own the entire business system of the seller.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the advantages of Franchising for buyers?

Support capital, brand recognition, low failure rate, risk reduction.

Business support, brand recognition, low failure rate, high profit.

Capital support, brand control, brand awareness, risk reduction.

Operational support, risk reduction, brand awareness, high profit.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did McDonald's choose the Franchising model?

Expand the market, brand recognition, risk reduction.

Increase capital, brand control, brand awareness.

Expand the market, brand recognition, risk reduction, community interaction.

Increase capital, brand recognition, risk reduction, community interaction.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the advantage of the Vietnamese market in McDonald's market expansion strategy in Vietnam?

Increasing capital, developing systems, brand recognition, risk reduction, community interaction.

Increasing capital, developing systems, brand recognition, risk reduction.

Increasing capital, developing systems, brand recognition, community interaction.

Increasing capital, developing systems, brand recognition.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What model did McDonald's choose GoodDay Hospitality as a Franchisee partner in Vietnam through?

Franchise Agreement, Purchase Agreement, Service Agreement.

Development Agreement, Purchase Agreement, Service Agreement.

Development Agreement, Franchise Agreement, Service Agreement.

Development Agreement, Franchise Agreement, Purchase Agreement.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the most important factor in McDonald's Franchise development strategy in Vietnam?

Competitive pricing, Strategic location, Diverse products, Advertising, Community interaction.

Competitive pricing, Strategic location, Diverse products, Promotions, Community interaction.

Competitive pricing, Strategic location, Diverse products, Advertising.

Competitive pricing, Strategic location, Diverse products, Promotions.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge that McDonald's may face in Vietnam?

Cultural preference, Competition, High prices, Health trends.

Cultural preference, Competition, High prices, Health trends, Community interaction.

Cultural preference, Competition, High prices, Health trends, Competitors.

Cultural preference, Competition, High prices, Health trends, Competitors, Community interaction.

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?