SMS L6

What is the first step in an effective content strategy?

• Content audit

• Production plan

• Content alignment

• Distribution plan

Which step involves determining the genre and format of each content piece?

• Content alignment

• Production plan

• Performance measures

• Distribution plan

What is the main focus of the 'Content audit' step?

• Aligning content with the customer journey

• Auditing existing content to determine what can be used, updated, or created from scratch

• Determining the objective of each content piece

• Identifying online and offline channels for content distribution

Which step involves identifying what online and offline channels will be used to get content in front of constituents, members, and donors?

• Content alignment

• Content audit

• Performance measures

• Distribution plan

What is the purpose of the 'Performance measures' step?

• To align content with the customer journey

• To audit existing content

• To determine the objective of each content piece and how performance will be tracked and measured

• To identify subject matter experts, authors, and other contributors

What does content strategy in social media marketing involve?

• Random posting of content

• Deliberate planning, creation, and distribution of valuable and relevant content

• Ignoring audience preferences

• Posting only advertisements

What is one of the main purposes of content strategy in social media marketing?

• To increase the number of advertisements

• To drive engagement and achieve marketing goals

• To reduce the number of followers

• To create random content

How does a well-defined content strategy help businesses?

• By creating inconsistent messaging

• By establishing their unique brand voice

• By ignoring social media channels

• By reducing content creation

Why is understanding audience preferences and behavior important in social media marketing?

• To create random content

• To tailor content to resonate with followers

• To ignore followers

• To reduce engagement

What is one benefit of consistently delivering valuable content online?

• Decreases brand perception

• Increases the likelihood of audience retention and conversion

• Reduces the business's online presence

• Lowers website traffic