Global Marketing Chapter 7

What theory was advanced by Professor Theodore Levitt stating that consumers seek variety and new segments will appear in many national markets?

• Centralization of Consumption

• Pluralization of Consumption

• Monopolization of Consumption

• Standardization of Consumption

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

Which of the following is NOT a type of segmentation method mentioned in the text?

• Behavior segmentation

• Psychographic segmentation

• Geographic segmentation

• Demographic segmentation

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

What is the most important variable for demographic segmentation according to the text?

• National income

• Occupation

• Education

• Gender

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

Which country has the youngest demographic profile among the world's large nations?

• United States

• China

• Japan

• India

What is the main focus of gender segmentation according to the text?

• Electronics

• Sports equipment

• Automobiles

• Cosmetic products

What does the acronym V A L S stand for in the context of psychographic segmentation?

• Values and Lifestyles

• Variety and Luxury Styles

• Visual Arts and Literature Styles

• Virtual and Local Styles

What is the purpose of Big Data and Data Mining in marketing according to the text?

• To create physical products

• To develop new advertising campaigns

• To analyze social media trends

• To conduct market surveys

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

What rule states that 80% of a company's revenues are accounted for by 20% of the customers?

• Darwin's Principle

• Pareto's Law

• Newton's Law

• Einstein's Theory

Which of the following is NOT a target market strategy option mentioned in the text?

• Standardized Global Marketing

• Concentrated Global Marketing

• Localized Global Marketing

• Differentiated Global Marketing

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

What is the main focus of positioning a brand according to the text?

• Quality only

• Attributes and Benefits

• Price only

• Use or User only

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5