Persuasive Copy - Creative brief

What is key message?

• An important message you ned to tell a financial team about a campaign bucket

• The targets that a communication aims to acheive

• how you want a person to think about a brand or product relatibe to other simiar brands and proucts

• The most important piece of information that you wan someone to remember after seeeing a communication

Which of the following is an example of using positioninng?

• Describing how much of a luxury item a brand's product is

• Including a clear call to action near the top of a landing page

• Providing data to support claims about a product's safety

• Providing testimonials to showcase how happy customers are with a product

Answer explanation

Marketers are not allowed to ask questions about a creative brief they receive

• Yes

• No

Which of the following is an example of using supporting information

• Making sure the final copy is produced on time

• Including a clear call to action near the top of a landing page

• Providing data on a product's safety

• Including the key mesage in the first 10% of the copy

Answer explanation

What are Grammarly, the Hemingway Editor and Ginger software all examples of?

• Tools that can help you proofread your work

• Legislation that brands need to follow when creating copy

• Tools that can be used to research a target audience

• Tools that can be used to interpret a creative brief