Introductory Business Quiz

What is the primary goal of a business?

• To create products

• • To make a profit

• To hire employees

• To develop a brand

What is a target market?

• All the people in the community

• The group of people most likely to buy a product

• The employees of a company

• The people who live near your business

What is the 4P’s of Marketing Mix?

• Price, Product, Promotion, Place

• Plan, Produce, Promote, Place

• People, Price, Place, Promotion

• Product, Price, People, Place

Which term refers to the amount of money earned from selling goods or services before any costs are subtracted?

• Net profit

• Gross profit

• Revenue

• Expense

What does ‘B2B’ stand for?

• Business to Business

• Business to Buyer

• Business to Boss

• Buyer to Buisness

Which social media platform is known for professional networking?

• Facebook

• Instagram

• Linkedin

• Tik-tok

Which of the following is an example of a fixed cost for a business?

• Utilities

• Salaries

• Marketing campaigns

• Raw materials

What does ROI stand for in marketing?

• Return on investment

• Revenue on investment

• Risk of investment

• Rate of interest

What is the main purpose of advertising?

• To entertain customers

• To inform and persuade customers to buy products or services

• To compare products

• To increase production

Which of the following best defines 'corporate culture'?

• The shared values, beliefs, and norms within an organization

• The way a business promotes religious culture in the workplace

• The location of the company's headquarters

• The financial performance of a company