Branding and CI

What is corporate identity

• External picture such as logo and color palette

• Internal picture in which a customer thinks of the brand

• A brand storyline or tine of voice

What are the key components of a corporate identity?

• Logo , colors, elements , typography

• Office Layout, Employee Benefits, Location, Equipment

• Market Trends, Advertising , Products

Which element is primarily visual in corporate identity?

• Mission Statement

• Logo

• Corporate values

• Communication Style

What reflects an organization mission and vision in peoples mind

• Brand

• Corporate identity

What should be consistent across all components

• Logo

• Slogan

• Brand message

Brand values are part of visual identity ?

• Yes

• No

A simple logo is a better logo ?

• Yes

• No

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Answer explanation