Practice Test A

When evaluating influencers, Brian Solis emphasizes three key factors. Two of these are reach and relevance. Can you identify the third factor?

• Reach

• Relationship

• Resonance

• Relevance

A local water park has identified threats and weaknesses in their social media campaigns. To address these issues, they implemented a policy requiring three reviews of each drafted post. They are now monitoring the effectiveness of this policy. Which stage of the social media risk assessment process are they currently in?

• Identify threats and weaknesses

• Monitor risks and revise strategies

• Assess and evaluate risks

• Manage and mitigate risks

Andi is guiding her team through their yearly evaluation of social media risks. What is the first task she will assign to her team?

• Manage and mitigate risks

• Monitor threats and revise strategies

• Identify threats and weaknesses

• Assess and evaluate risks

Billy is planning to establish a social media presence for his skateboard company. He is contemplating whether creating an Instagram account would benefit his business. What factors should he take into account when making this decision?

• Geography, hobbies and customer income.

• Gender, brand loyalty and geographic segment.

• Ethnicity, religion and marital status.

• Age of customers, customer income and gender.

Company C is worried about employees making personal social media posts during work hours. They have decided to update their policy to include guidelines for social media use at work. What is the reason behind this decision?"

• The company network will only function well if it is used as originally planned.

• It creates a security issue by making network documents exposed to hackers.

• An employee’s personal social media use at work is considered illegal.

• An employee’s personal social media use can hurt the company’s brand.

Company XYZ aims to market their new AI vacuum to adults aged 60 and above. They need to capture the audience's attention swiftly and convey information in a clear and impactful manner. How can they achieve this through social media?

• Post an offer of a free vacuum.

• Post pictures of the vacuum.

• Post an infographic.

• Post a 20-minute video.

Company B has relied on social media as their main marketing strategy for the past three years. They have achieved a high amplification rate. What factors might have contributed to this success?

• The company only posted content once every two weeks to prevent boredom.

• The company reposted the same content every month to keep the process simple.

• The posted content was engaging and resulted in reposts.

• The posted content was lengthy and comprehensive, and resulted in reposts.

A large grocery store chain currently relies on print media, publishing weekly flyers for newspapers and frequently sending direct mail flyers. How can they effectively integrate social media into their advertising strategy?

• Post recipes with coupons for the ingredients.

• Post the weekly coupon flyer as a PDF.

• Schedule promotion events at various store locations.

• Post a link to their corporate Web site.

An online clothing store is leveraging the social media funnel to promote their new spring collection. They have initiated a campaign on Instagram and Facebook, which is seeing high engagement and strong sales. What methods can they use to track the sales generated specifically from this campaign?

• Track how many likes the posts receive.

• Track the click-through and conversion rates.

• Ask the followers through a survey that is posted.

• Evaluate the comments for any reviews by the customer.

Alethia is at a conference about social media marketing risks. She will be briefing her management on the risks when she returns so that their Terms of Use policy can be updated. Which of the following risks does Alethia's company have no control over?

• A link in a comment that points to a competitor’s website.

• A comment to a post that bullies another person or group of people.

• The use of cookies by social media sites to collect user information.

• The poor engagement that a carefully planned social campaign receives.