COMMERCE

WHO DEFINES BRANDING AS A NAME ,SYMBOL OR DESIGN?

• KOTLER

• PHILIPPS

• AMA

• BLACKETT AND BOAD

Answer explanation

KOTLER defines branding as a name, symbol, or design, making it the correct choice.

HOW MANY STAGES IN PLC?

• 5

• 4

• 6

• 3

Answer explanation

There are 4 stages in PLC, so the correct answer is 4.

BRAND IS A ........

• NAME

• SYMBOL

• DESIGN

• ALL

Answer explanation

BRAND is a combination of a NAME, SYMBOL, and DESIGN, making the correct answer choice ALL.

UNSOUGHT GOODS ARE THOSE WHICH CUSTOMERS WOULD LIKE TO BUY ALWAYS, DO U AGREE?

• YES

• NO

Answer explanation

Customers do not actively seek unsought goods, so they are not items they would like to buy always. Therefore, the correct answer is NO.

PRODUCT DEVELOPMENT INVOLVES........STEPS

• 10

• 8

• 4

• 6

Answer explanation

Product development involves 8 steps, as stated in the correct answer choice.

PICK THE ODD ONE

• FAMILY BRAND

• COMPETITIVE BRAND

• INDIVIDUAL BRAND

• PRODUCT LINE BRAND

Answer explanation

The correct choice is COMPETITIVE BRAND because it is the only option that does not refer to a type of brand based on the given question.

LIMITATIONS O BRANDING GIVEN BELOW.IDENTIFY THE ONE WHICH DOESNT COME UNDER THE CATEGORY

• COST

• TECHNOLOGY

• MONOPOLY

• IMPERSONAL

Answer explanation

The correct choice is TECHNOLOGY because it is not a limitation of branding. The other options like COST, MONOPOLY, and IMPERSONAL are all limitations that can affect branding strategies.

BRAND LOOK MEANS....

• NAME+ASSOCIATION

• NAME+SYMBOL

• NAME+PERSONALITY

• ATTITUDE+IMAGE

Answer explanation

BRAND LOOK MEANS NAME+SYMBOL because it involves the combination of the brand's name with a symbol to create a recognizable and distinctive visual identity.