Digital Marketing Final
Authored by Evan K
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35 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The concepts of inbound and outbound marketing are fundamental to understanding digital marketing.
Which characteristic is most closely associated with inbound marketing?
Pull strategy
Push strategy
Associated with traditional marketing
Mass audience
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The concepts of inbound and outbound marketing are fundamental to understanding digital marketing.
Which characteristic is most closely associated with outbound marketing?
Pull strategy
Push strategy
Associated with digital marketing
Audience of one
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Owned, paid, and earned media constitute three distinct media channels for digital marketers. Which is an example of owned media?
Company website
Google reviews
Display ads
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Owned, paid, and earned media constitute three distinct media channels for digital marketers. Which is an example of paid media?
Company website
Google reviews
Display ads
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Owned, paid, and earned media constitute three distinct media channels for digital marketers. Which is an example of earned media?
Company website
Google reviews
Display ads
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your digital marketing strategy?
Initiate
Iterate
Integrarte
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Content marketers often divide content into two categories – topical and evergreen. Which of the following is a characteristic of evergreen content?
Limited repurposing
Time sensitive
Timeless
Narrow relevancy
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