Digital Marketing Final

The concepts of inbound and outbound marketing are fundamental to understanding digital marketing.

Which characteristic is most closely associated with inbound marketing?

• Pull strategy

• Push strategy

• Associated with traditional marketing

• Mass audience

The concepts of inbound and outbound marketing are fundamental to understanding digital marketing.

Which characteristic is most closely associated with outbound marketing?

• Pull strategy

• Push strategy

• Associated with digital marketing

• Audience of one

Owned, paid, and earned media constitute three distinct media channels for digital marketers. Which is an example of owned media?

• Company website

• Google reviews

• Display ads

Owned, paid, and earned media constitute three distinct media channels for digital marketers. Which is an example of paid media?

• Company website

• Google reviews

• Display ads

Owned, paid, and earned media constitute three distinct media channels for digital marketers. Which is an example of earned media?

• Company website

• Google reviews

• Display ads

Which DMI 3i principle is illustrated by applying your customer engagement learnings to your digital marketing strategy?

• Initiate

• Iterate

• Integrarte

Content marketers often divide content into two categories – topical and evergreen. Which of the following is a characteristic of evergreen content?

• Limited repurposing

• Time sensitive

• Timeless

• Narrow relevancy

Different content formats can be utilized to create different content marketing assets. Which format is best for showing large volumes of data or statistics in a creative way?

• Blog

• Infographic

• Podcast

• Whitepaper

It is important to align platform choice to your audience and content. Which platform is best suited for white papers?

• Instagram

• LindkedIn

• Blog

• TikTok

It’s important to choose the best social media platforms for your business. Which platform has the primary advantage of real-time conversation?

• LinkedIn

• Youtube

• Pinterest

• Twitter (X)