L2 BHPR2054

Which of the following is NOT a component of the IMC promotional mix?

• Advertising

• Public Relations

• Event Marketing

• Financial Planning

Name the correct types of online & traditional advertising platforms:

• NEWSPAPER

• TELEVISION

• EVENTS

• GOOGLE

• EMAIL

Public relations primary aim is to:

• Increase direct sales

• Create a positive image of the company

• Promote immediate purchases

• Conduct market research

A 'Buy One Get One Free' offer is an example of which promotional mix element?

• Advertising

• Direct Marketing

• Sales Promotion

• Personal Selling

Which IMC tool is most effective for immediate response and feedback?

• Advertising

• Direct Marketing

• Public Relations

• Personal Selling

Which IMC promotional mix element is being used in the following scenario? "A smartphone company places ads on Google and Facebook to promote their new phone model."

• Traditional Advertising

• Sales Promotion

• Digital Marketing

• Direct Marketing

Identify the IMC promotional mix element in this scenario: "A retailer sends email newsletters to customers with product recommendations based on their previous online-store purchases."

• Personal Selling

• Public Relations

• Digital Marketing

• Direct Marketing

Identify the IMC promotional mix element: "A Coca-Cola sponsors and organizes a popular music festival to attract younger audiences."

• Personal Selling

• Event Marketing

• Advertising

• Direct Marketing

Identify which IMC promotional mix element best suits the following: "Sunway Property Sdn Bhd Seeks to sell to prospective customers a new upcoming high-rise Condominium project in Setapak price ranging RM500K-RM1Million"

• Public Relations

• Event Marketing

• Personal Selling

• Direct Marketing

Which of the following is NOT a type of Digital/Internet Marketing?

• Banner Advertising

• Paid Sponshorship

• Search Marketing

• Emails