Corporate Brand Quiz - Meeting 8

What does the word 'brand' originally mean?

• To advertise

• To create a logo

• To burn

• To sell

What is a brand primarily associated with?

• Market share

• Company profits

• Product features

• Customer feelings

According to the text, what is branding?

• A company's logo

• A customer's gut feeling

• A marketing strategy

• A product's price

What does brand equity refer to?

• The financial worth of a brand

• The market share of a company

• The descriptive aspects of a brand

• The production cost of a product

What is the promise of a brand?

• To provide customer service

• To create a logo

• To deliver quality

• To increase sales

What does 'performance' in branding refer to?

• The value delivered by the brand

• The price of the product

• How a product is marketed

• The design of the product

Which company is mentioned as selling hope?

• Nike

• Revlon

• Hallmark

• Apple

What is the primary attribute that defines corporate branding?

• Intangibility

• Simplicity

• Cost-effectiveness

• Visibility

What is a key difference between a brand and a product?

• A brand can be copied

• A product is intangible

• A product is unique

• A brand is bought by customers

What does the term 'corporate brand' refer to?

• A visual representation of a company

• A single product

• A financial report

• A marketing strategy