
市场营销学 第一章

Quiz
•
Business
•
University
•
Medium
Mengjun XIE
Used 1+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
营销就是推销吗?
是
不是
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
市场活动的中心是商品交换,因而必须具备哪三个必要条件?(多选)
消费者
市场
购买欲望
购买能力
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
市场有哪些功能?(多选)
交换能力
调节能力
结合能力
竞争能力
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
市场=什么+什么+什么(多选)
人口
需求
购买力
购买欲望
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
市场营销组合4P指哪4P?(多选)
产品
价格
地点
推广
生产
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
目标市场是指:
所有消费者
特定消费者群体
潜在市场
整个市场
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
市场细分的基础通常是?
消费者年龄
消费者收入
消费者购买行为
以上都是
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
市场营销的核心是?
产品创新
价格策略
满足消费者需求
广告推广
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