Marketing Management Pop Quiz

1.Which of the following statements is correct?

• 1. Marketing is the term used to refer only to the sales function within a firm

• 1. Marketing managers usually don't get involved in production or distribution decisions

• 1. Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole

• 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Which of the following is NOT an element of the marketing mix?

• 1. Distribution

• 1. Product

• Target market

• Pricing

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

• 1. Environmental scanning

• 1. Stakeholder analysis

• 1. Market sampling

• 1. Opportunity analysis

When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?

• 1. Innovative marketing

• 1. Consumer-oriented marketing

• 1. Value marketing

• 1. Societal marketing

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

• 1. The promotion mix

• 1. Integrated international affairs

• 1. Integrated marketing communications

• 1. Integrated demand characteristics

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

• 1. Product concept

• 1. Production concept

• 1. Production cost expansion concept

• 1. Marketing concept

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The term marketing refers to:

• 1. New product concepts and improvements

• 1. Advertising and promotion activities

  
  

• 1. A philosophy that stresses customer value and satisfaction

  
  

• 1. Planning sales campaigns

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The term "marketing mix" describes:

• 1. A composite analysis of all environmental factors inside and outside the firm

• 1. A series of business decisions that aid in selling a product

• 1. The relationship between a firm's marketing strengths and its business weaknesses

• 1. A blending of four strategic elements to satisfy specific target markets

When looking at consumer income, marketers are most interested in

• 1. Discretionary income

• 1. Deferred income

• 1. Inflationary income

• 1. Disposable income

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---

• 1. Pricing

• 1. Distribution

• 1. Product development

• 1. Promotion