CH 17 Operations Management TEST

What is the primary role of operations management?

• Managing the financial aspects of a business

• Creating value by managing activities that produce goods and services and distributing them to customers

• Developing marketing strategies for products

• Hiring and training employees

What do operations managers aim to achieve when they do their job well?

• Produce goods and services in the wrong quantities

• Distribute goods and services at the wrong time

• Produce the right goods and services in the right quantities and distribute them at the right time

• Increase the cost of production

What is the primary goal of efficiency in operations management?

• Producing a product at the lowest cost

• Providing the highest quality product

• Maximizing employee satisfaction

• Increasing the number of products produced

What is the main difference between durable goods and nondurable goods?

• Durable goods are expected to last three years or longer, while nondurable goods are consumed quickly

• Durable goods are intangible, while nondurable goods are tangible

• Durable goods are cheaper, while nondurable goods are more expensive

• Durable goods are used for services, while nondurable goods are used for products

According to the text, what is a key characteristic of effectiveness in operations management?

• Creating value by providing customers with goods and services that offer a better relationship between price and perceived benefits

• Producing a product at the lowest cost

• Maximizing the number of products produced

• Reducing the number of employees needed

What is the main focus of mass customization in operations management?

• Producing small quantities of customized goods and services

• Reducing the cost of production

• Increasing the number of standardized products

• Maximizing employee productivity

What was one of the reasons for the strength of American firms in key markets for the first 25 years after World War II?

• Advanced technology in production facilities

• A rich base of natural resources

• High tariffs on imported goods

• Strong competition from European firms

What has the shift from a cost perspective to a value perspective led operations managers to do?

• Focus solely on minimizing costs

• Extend their view beyond traditional supply chains

• Reduce the number of suppliers

• Increase the number of factories

What is one of the factors promoting change in operations management?

• Decrease in global competition

• Reduction in quality standards

• Improvements in production and information technologies

• Focus on local markets only

What is the primary role of operations managers according to the text?

• Designing new products

• Overseeing the processes needed to produce products and get them to customers

• Conducting market research

• Managing customer service