Data Collection and Market Research Quiz

What is primary data?

• Data that has been previously collected by others

• New data collected from original sources

• Data collected from the internet

• Data from secondary sources

Which of the following is an advantage of primary data?

• It is less expensive

• It is readily available

• It is tailored to specific research objectives

• It is collected by others

Which data collection method involves observing people’s actions in specific situations?

• Surveys

• Observation

• Experiments

• Secondary data

How is a survey conducted?

• By observing people’s actions

• By experimenting with different variables

• By asking questions to gather data

• By analyzing secondary data

What is one challenge of conducting surveys?

• Achieving a high response rate

• Collecting new data

• Observing people's actions

• Creating tables and graphs

Which data collection method is used to determine cause and effect?

• Surveys

• Observation

• Experiments

• Secondary data

What type of data already exists and is collected by other people or organizations?

• Primary data

• Internal data

• Secondary data

• Experimental data

What is a disadvantage of secondary data?

• It is expensive to collect

• It may be out of date

• It is difficult to find

• It is specific to the research objectives

What type of data is sourced from within the business itself?

• Primary data

• Internal data

• Secondary data

• External data

What type of data comes from sources outside the business?

• Primary data

• Internal data

• Secondary data

• External data