INTRODUCTION TO CONSUMER BEHAVIOUR

INTRODUCTION TO CONSUMER BEHAVIOUR

University

10 Qs

quiz-placeholder

Similar activities

Introduction to DBD

Introduction to DBD

University

10 Qs

Digital Marketing - Elemen Pemasaran

Digital Marketing - Elemen Pemasaran

10th Grade - University

15 Qs

Empresa como organización

Empresa como organización

University

10 Qs

PARTNERSHIP LIQUIDATION

PARTNERSHIP LIQUIDATION

University

10 Qs

Hospitality and Service Excellent

Hospitality and Service Excellent

University

14 Qs

SOLIDWORKS Innovation Day - 2020

SOLIDWORKS Innovation Day - 2020

University

15 Qs

IE - ULP - Mercado I

IE - ULP - Mercado I

University

15 Qs

Strategy Implementation - Management and Marketing

Strategy Implementation - Management and Marketing

University

10 Qs

INTRODUCTION TO CONSUMER BEHAVIOUR

INTRODUCTION TO CONSUMER BEHAVIOUR

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Muhammad Ridzuan

Used 7+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Consumer behaviour It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Categories of consumers is industrial (organizational) consumer and group consumer

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Industrial consumer include the profit and non profit businesses, government agencies, business corporation and even educational institutions

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Marketing discipline in consumer behavior include production concept, product concept, seller concept, operation concept and societal marketing concept.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Societal Marketing concept stresses that the marketing strategy should deliver value to consumers in a way that enhances both the consumer’s and society’s well-being.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Selling concept is companies focus on individual customers. They provide individual offers, services, and establish direct channels of communication with them

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

There are three categories of consumer which is industrial consumer, individual consumer and group consumer.

TRUE

FALSE

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?