Infographics and Audience in Media Literacy

This is a visual representation of information or data. It is an easy-to-understand overview of a topic.

• Newspaper Article

• Infographic

• Billboard

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Using the written word (text) is a good way to communicate, but people respond better to:

• Visual Content

• Digital Media

• Broadcast Media

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CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

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This is the specific group of people targeted by the media.

• Demographic

• Subscribers

• Audience

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An infographic can include:

• Images

• Data

• Both Images and Data

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CCSS.RI.11-12.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.8.7

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The audience for any media can be targeted based:

• Demographic Characteristics

• Number of People Living in the Household

• Family Relationships and Friendships

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CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

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To be successful, it is essential that the media understand:

• the size of the audience.

• the needs and wants of the audience.

• the location of the audience.

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CCSS.RI.11-12.8

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CCSS.RL.11-12.8

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The age and gender of the target audience are examples of:

• industrial information.

• demographic information.

• census information.

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CCSS.RI. 9-10.6

CCSS.RI.11-12.6

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Who creates the content for social media, such as YouTube?

• The Government

• The Business

• The Users

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Who is the most likely target audience for the Shark Dance video?

• Young Children

• Older Adults

• High School Teachers

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CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

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This is a computer program that ranks content for the viewer based on how likely they are to watch it and interact with it.

• Algorithm

• Spreadsheet

• Database