Marketing Information System

Four basic or main components of marketing information system are

• internal records, marketing intelligence, marketing research, marketing decision support system

• external records, marketing research, marketing intelligence, systems 

• internal records, external records, marketing research, marketing decision support system

______________ is a collection of hardware, software, data, people, and procedures that work together to produce quality information for marketing decision makers.

• Marketing Information Technology

• Marketing Information System

• Marketing Network

• Marketing Database

This involves the process and methods used to gather information, analyze it, and report findings related to marketing of goods and services

• Survey Creation

• Marketing Research

• Advertising Selection

• Marketing Discovery

Which of the following is not a reason businesses use marketing research?

• identifying market oportunities
• solving marketing problems
• monitoring market performance
• deciding how many staff to hire to manufacture the goods

The first step in Marketing Research is to

• Collect the Data

• Identify and Define the Problem

• Develop the Process for Data Collection

• Analyze & Report the Data

Following is not the method of primary data collection...

• Questionnaire

• Interview

• Observation

• Publications

__________ is a set of statistical tools and decision models.

• Internal Records

• Marketing Research

• Market Intelligence

• Marketing Decision Support System

An MIS is used to ________.

• generate product interest

• develop marketing plans

• identify demographic trends

• assess information needs

An MIS user should most likely be able to ________.

• implement new technology

• increase order requests

• develop customer insights

• analyze employee turnover

Information in a company's database can come from many sources. An advantage of harnessing such information is to ________.

• eliminate employee turnover

• gain competitive advantage

• gain access to mass markets

• eliminate resource dependency