Product and Brand Management POP Quiz 1

A product is defined as ______.

• a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

• an intangible asset that is intended to create distinctive images and associations in the minds of stakeholders, thereby generating economic benefit/value.

• a bundle of attributes capable of exchange or use; usually a mix of tangible and intangible forms.

• the sum of how a business is perceived by those who experience it.

The profile of a product's typical customer is termed as _____.

• Personality

• Product Persona

• Brand

• Product

How many levels are there in the product hierarchy?

• 5

• 6

• 7

• 8

_________ is the totality of features that affect the way a product looks, feels, and functions to a consumer.

• Product design

• Product Variety

• Product Quality

• Product Features

_______ refers to one particular product in a product line with a distinct size, appearance, price, etc.

• Product Type

• Product Family

• Product Item

• Product Class

Which of the following statement is not true regarding the Product family?

• Product family is a group of products within a product line having a certain functional coherence.

• Product family consists of all the product classes that can satisfy a core need with reasonable effectiveness.

• While discussing product family, attention should not be on the individual market but rather on the entire business market.

• If traveling is the core need, then it can be satisfied by planes, trains or ships.

Product development can be seen from three perspectives. Which of the following is not a perspective on product development?

• Rational Plan

• Communication Web

• Networking Plan

• Disciplined Problem Solving

Successful product development is the result of ____.

• Careful planning of a superior product for an attractive market

• The execution of the plan by a competent and well-coordinated cross-functional team

• Careful Planning and implementation that is appropriately supported by senior management.

• All of above

____ are the formal statements of expected product performance by the manufacturer.

• Returns

• Warranties

• Features

• Variety

iPod Related items (like headphones and headsets, cables and docks, armbands, cases, power and car accessories, and speakers) that function in a compatible manner would be termed as _____ .

• Product System

• Product Family

• Product Class

• Product Type