2024-08-05-Online Advertising Quiz

Which of the following is an example of an earned media?

• A customer review

• A paid search ad

• A display ad

• An email campaign

What is the advantage of using social media ads over traditional media ads?

• Limited audience reach

• Higher production costs

• Precise targeting options

• Slower feedback and engagement

What is an impression in online advertising?

• A click on an ad

• A single view of an ad

• A purchase made after viewing an ad

• A comment on an ad

What does CPM stand for in online advertising?

• Cost Per Million

• Cost Per Marketing

• Cost Per Thousand Impressions

• Clicks Per Minute

What is YouTube's ranking as a search engine?

• First

• Second

• Third

• Fourth

How many ads does the average Facebook user click on per month?

• 8

• 10

• 12

• 14

Which ad type is described as "The Impulse Enablers" in the Online Advertising

Playbook?

• Display ads

• Social ads

• Video ads

• Search ads

Which metric is used to measure the effectiveness of a pay-per-click (PPC) campaign?

• Impressions

• Click-through rate (CTR)

• Reach

• Follower count

What is the primary goal of display advertising?

• Direct conversions

• Gaining impressions and brand awareness

• Increasing website traffic

• Generating leads

Which of the following is NOT a strength of social media ads?

• Building brand awareness

• Minimally disruptive

• Granular targeting

• Highest purchase intent