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Chapter 13 - Intro to BA

Authored by Ngọc Nguyễn

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University

Used 5+ times

Chapter 13 - Intro to BA
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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

4Ps stand for

Product, Price, Patience, Promotion

Product, Profit, Place, Promotion

Product, Price, Profit, Promotion

Product, Price, Place, Promotion

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Collaboration with celebrities and influencers is example of

Place

Promotion

Price

Product

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Pricing products may depends on many factors such as: competitors’ prices production costs, distribution, promotion

False

True

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Setting a high price to create a perception of exclusivity or luxury. This an example of:

Price

Promotion

Product

Place

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In some cases, business decision-makers may raise the price of a product to give it the appearance of luxury or exclusivity. Or, they may lower the price so more consumers will try it.

True

False

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The company decides to include a high-resolution camera and a long-lasting battery in the new smartphone. This decision primarily relates to which element of the marketing mix?

Price

Product

Place

Promotion

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

To reach the target market effectively, the company decides to partner with popular online retailers. This decision primarily relates to which element of the marketing mix?

Place

Price

Product

Promotion

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