Chapter 13 - Intro to BA

4Ps stand for

• Product, Price, Patience, Promotion

• Product, Profit, Place, Promotion

• Product, Price, Profit, Promotion

• Product, Price, Place, Promotion

Collaboration with celebrities and influencers is example of

• Place

• Promotion

• Price

• Product

Pricing products may depends on many factors such as: competitors’ prices production costs, distribution, promotion

• False

• True

Setting a high price to create a perception of exclusivity or luxury. This an example of:

• Price

• Promotion

• Product

• Place

In some cases, business decision-makers may raise the price of a product to give it the appearance of luxury or exclusivity. Or, they may lower the price so more consumers will try it.

• True

• False

The company decides to include a high-resolution camera and a long-lasting battery in the new smartphone. This decision primarily relates to which element of the marketing mix?

• Price

• Product

• Place

• Promotion

To reach the target market effectively, the company decides to partner with popular online retailers. This decision primarily relates to which element of the marketing mix?

• Place

• Price

• Product

• Promotion

The company launches a social media campaign featuring popular influencers using the new smartphone. This is an example of which promotional tool?

• Advertising

• Personal selling

• Public relations

• Sales promotion

The coffee shop owner offers a student discount to encourage repeat business. This is an example of which promotional tool?

• Advertising

• Public relations

• Sales promotion

• Personal selling

The coffee shop owner chooses a location near the college campus. This decision emphasizes the importance of which element of the marketing mix?

• Promotion

• Price

• Product

• Place