Traditional and Contemporary Media Theories for VCE Media

What is the agenda setting hypothesis? 

• level 1: issue salience(prioritizing some topics over others) 
  Level 2: framing an issue's attributes
• people willing to let media shape thinking when a high need for orientation exists 
• mass media have ability to transfer the salience of issues on their news agenda to the public agenda

According to the Two-Step Flow Model, how do media messages influence individuals?

• Media messages have a direct and immediate effect on individuals.
• Media messages are filtered and interpreted by opinion leaders before reaching individuals.
• Media messages have no impact on individuals' attitudes and behaviour.
• Media messages have a delayed effect on individuals, influencing them over time.

What does the General Aggression Model (GAM) explain?

• How individual and situational factors can influence aggressive behavior.

• How genetic factors solely determine aggressive behavior.

• How diet and exercise influence aggressive behavior.

• How only situational factors influence aggressive behavior.

What is one criticism of the General Aggression Model?

• It is too specific and detailed.

• It does not take into account the role of social and cultural factors.

• It only focuses on genetic factors.

• It ignores the role of individual factors.

The phrase 'if it doesn't spread it's dead' relates to what?

• Toxic Fandom

• Spreadability

• Web 2.0

• Cancel Culture

What are the negative effects of filter bubbles?

• Limited exposure to diverse perspectives and information

• Increased exposure to diverse perspectives and information

• Enhanced understanding of different viewpoints

• Decreased understanding of different viewpoints

Much like FILTER BUBBLES, _________ happen when your Google searches and your social media feeds only show you things that you already agree with.

(a)  

• Echo Chambers
• Propaganda
• Misinformation
• Satire

According to the Uses and Gratifications theory how do audiences interact with media?

• they passively consume media content

• they actively select content to fulfil specific needs

• they ignore media content

• they create their own media

What does the U&G theory challenge about traditional views of media consumption?

• The role of media producers

• The importance of media technology

• The notion of passive media consumers

• The impact of media regulations

What does Spreadability Theory recognise about audiences?

• Audiences are restricted to consuming media content as produced.

• Audiences passively consume media content.

• Audiences can shape, share, reframe, and remix media content.

• Audiences have no impact on media content.