SECTION A EXAM

Expect about 80 questions, designed specifically to test your digital marketing skill. Hope you are READY for this?

• YES

• NO

• NOT SURE

Which of these is a common digital marketing strategy?

• SEO

• PPC

• Both

• Neither

What does SEO stand for?

• Search Engine Optimization

• Search Engine Organization

• Search Engine Operation

• Search Engine Option

What is the primary goal of PPC?

• Increasing organic traffic

• Paying per ad impression

• Paying per ad click

• Reducing bounce rate

What is CTR?

• Click-Through Rate

• Cost-Through Rate

• Click-Traffic Rate

• Conversion-Traffic Rate

Which metric indicates the number of times an ad is shown?

• Clicks

• Impressions

• CTR

• Bounce Rate

What does a high bounce rate indicate?

• Visitors are engaging deeply

• Visitors are leaving after viewing one page

• Visitors are completing desired actions

• Visitors are converting to customers

Which type of traffic comes from unpaid search results?

• Paid Traffic

• Organic Traffic

• Direct Traffic

• Referral Traffic

What is a landing page?

• The homepage of a website

• A page created for an advertising campaign

• A page for internal navigation

• A contact page

What is the purpose of keywords in SEO?

• To decorate the website

• To attract relevant traffic

• To increase ad spend

• To reduce page load time