IntelBu Pre-In Review U4-6

What is brand image?

• the appearance of a brand
  

• the style of a brand's packaging

• the opinion people have of a brand

Gucci and LV are examples of ....

• luxury brands

• value for money brands

• inexpensive brands

Off the peg describes clothes which are.....

• exclusive and expensive

• hand-made and high fashion

• good value and factory made

Item made for the domestic market are...

• things for the house

• exported to other countries

• sold in the home country

A Honda is a ..... car than a Porsche

• more economical

• most cheap

• slowest

A chocolate bar is .... an apple

• more delicious as

• sweeter than

• expensiver than

Your watch is a good make but mine is ......

• more good

• better

• bestest

What is a target market?

• The people that a product is aimed at.

• The place where the product is sold

• The price that a manufacturer wants for his products

What shape is the table?

• It's glass

• It's rectangular

• It's stylish

My new personal stereo is ...

• light and long and easy to use

• tiny and stylish with lots of special features

• black and round with a handle