Research Methodology Quiz

Which of the following would be considered an internal source for identifying a research problem?

• Competitor analysis report

• Employee feedback report

• Customer satisfaction survey

• Social media trends

A company has noticed a decline in sales over the past six months. Which external source could be most useful in identifying the problem?

• Distributors’ feedback

• Internal audit

• Employee performance reviews

• Annual financial report

A new competitor enters the market with a lower-priced product. This would be considered a problem identified from which source?

• Internal

• External

• Secondary

• None of the above

Which of the following is an example of an offline source for a literature review?

• Google Scholar articles

• Conference proceedings

• E-books

• Blog posts

A researcher needs to find historical data on consumer behavior in the 1990s. Which source is likely most useful?

• Academic journal articles available online

• Archived issues of business magazines

• Social media analysis

• Company websites

Which hypothesis type predicts no significant difference or effect?

• • A) Alternative hypothesis

• • B) Null hypothesis

• • C) Descriptive hypothesis

• • D) Exploratory hypothesis

In a study testing a new marketing strategy's effectiveness, the statement "The new strategy will not increase sales" is an example of which hypothesis?

• Null hypothesis

• Alternative hypothesis

• Causal hypothesis

• Descriptive hypothesis

Which of the following best describes an alternative hypothesis?

• • A) It assumes no relationship between variables.

• • • B) It assumes a relationship or effect between variables.

• • • C) It is used in qualitative research only.

• • D) It is a prediction made without evidence.

Which type of research is typically conducted to explore a problem when there are no prior studies to refer to?

• Descriptive

• Causal

• Exploratory

• Longitudinal

What type of research would be best suited for studying the long-term impact of a marketing campaign?

• Cross-sectional

• Longitudinal

• Descriptive

• Causal