Consumer Behaviour and Decision Making Quiz

What is the importance of understanding consumer behaviour according to the text?

• To decrease customer satisfaction

• To increase the price of products/services

• To ignore customer preferences

• To know the customers and fulfill their needs

Which of the following is considered an internal factor that influences consumer behaviour?

• Social class

• Culture

• Family

• Perception

What is the term used to describe doubt that consumers may experience after purchasing a product or service?

• Reference groups

• Post-purchase dissonance

• Purchase intention

• Opinion leader

Which type of consumer buying decision involves little or no conscious effort from consumers?

• Nominal decision making

• Limited decision making

• Extended decision making

• Impulse decision making

What is the first stage in the consumer decision-making process according to the text?

• Post-purchase behaviour

• Evaluation of alternatives

• Problem recognition

• Information search

Which of the following is an external factor that influences consumer behaviour?

• Attitude

• Brand personality

• Social class

• Perception

What is the term used to describe the small number of brands that consumers are familiar with and find suitable for purchase?

• Post-purchase dissonance

• Evoked set

• Evaluative criteria

• Purchase intention

Which factor refers to a group of people in society who are classified based on status and community esteem?

• Reference groups and opinion leaders

• Culture and subculture

• Social class

• Internal factors

What is the most complex type of consumer buying decision according to the text?

• Nominal decision making

• Impulse decision making

• Limited decision making

• Extended decision making

Which stage in the consumer decision-making process involves consumers becoming aware of alternative products, services, and brands?

• Problem recognition

• Evaluation of alternatives

• Outlet selection and purchase

• Information search