L7 AHPR2003 QUIZ

NAME ONE RECENT BRAND/COMPANY YOU'VE NOTICE BEEN DOING A LOT OF SALES PROMOTIONS?

When a premium brand like Starbucks gives out frequent promotions, does it benefit or lower its brand perceived value over time?

• Benefits the Brand Value

• Lowers the Brand Value

Does a buy-one-get-one-free promotion make you more loyal to a brand, or does it make you expect more promotions?

• Loyal

• Expect More

Do you think offering frequent promotions can harm a brand's full-priced sales?

• Yes, it encourages customers to wait for discounts

• No, it drives overall sales growth

If SHOPEE one day were to stop giving free shipping vouchers, rebates, promotions etc. Would you remain a loyal SHOPEE USER?

• Yes, I still like the platform

• No, I will move on

Which of the following do you think are risks for a brand when running frequent promotions?

• Decreased profit margins

• Brand image becoming too "discount-oriented"

• Reduced customer loyalty once promotions end

• Customers only purchasing during promotions

• Customers may wait for promotions before making a purchase

What challenges might a brand face when trying to shift away from frequent promotions?

• Improved customer loyalty immediately

• Loss of customers who are used to discounts

• Difficulty in re-establishing premium brand image

• Short-term drop in sales and revenue

• Increased marketing budget