Qualitative Research Methods

Name the Qualitative Research Method:

'Individual or group discussions with participants to explore and gather in-depth information regarding their experiences, opinions, or attitudes'.

• Interviews

• Naturalistic Observation

• Action Research

• Focus Groups

Name the Qualitative Research Method:

'A collaborative process where researchers work with members of a particular community for the collection of data to identify and address practical issues, and then selection of action to take based on data analysis'.

• Text-based Methods

• Action Research

• Focus Groups

• Surveys & Questionnaires

Name the Qualitative Research Method:

'Analyzing textual data such as documents, articles, or other written/visual resources'.

• Naturalistic Observation

• Interviews

• Surveys & Questionnaires

• Text-based Methods

What's a limitation of Naturalistic Observation?

• Can be ethically problematic

• the Hawthorne Effect

• Captures real-world behaviour

• None, it's been proven to be free of bias

What are TWO limitations of conducting Focus Groups?

• Deep insights

• Expensive and time-consuming

• Limited Insights

• Privacy/confidentiality and logistical challenges

What's a limitation of Surveys & Questionnaires?

• They aren't qualitative methods

• Limited insights

• Can capture historical and contextual information

• Expensive and time-consuming

In research, the sample is often larger than the population.

• True

• False