What is Hospitality Marketing

What is the primary focus of marketing?

• Selling products at the lowest price

• Meeting the needs and wants of customers

• Creating advertisements

• Producing high-quality goods

The "Four Ps" of marketing include all of the following except:

• Product

• Promotion

• Pricing

• Personalization

Which of the following best defines "advertising"?

• Generating publicity for a company

• Any paid promotional material aimed at a mass audience

• Selling products aggressively

• Building long-term relationships with customers

What does "customer satisfaction" refer to?

• Meeting or exceeding customer expectations

• Lowering prices to attract more customers

• Making sales at any cost

• Creating appealing advertisements

In the marketing mix, what does "place" refer to?

• The location of the business

• The distribution of the product

• The pricing of the product

• The promotion methods used

Which term describes an approach to travel that minimizes environmental impact?

• Demographics

• Ecotourism

• Public relations

• Aggressive selling

What is a market-based philosophy?

• Focus on product quality

• Focus on aggressive selling

• Focus on customer wants and needs

• Focus on reducing costs

What is the main goal of public relations?

• To sell products

• To generate free publicity for a company

• To create advertisements

• To establish pricing strategies

Which of the following is NOT an element of the marketing mix?

• Product

• Pricing

• Profit

• Promotion

A business using a sales-based philosophy primarily focuses on:

• Understanding customer needs

• Increasing the number of sales

• Building customer loyalty

• Improving product quality