Introduction to graphic design - Unit 2

In graphic design we use visual elements and the principles of design to give meaning and message to out compositions.

• True

• False

Design is not a process of discovery

• True

• False

The ultimate goal of any piece of graphic design is not to make an impression.

• True

• False

A solid design process is the foundation on which layouts are systematically built

• True

• False

“Good design, when it’s done well, becomes ______________. It’s only when it’s done poorly that we notice it.”

​ (a)   Is placing elements in a design taking their visual weight, and positive and negative space into account.

​ (b)   Is used to create an obvious difference between design objects and highlight them as a result.

​ (c)   is used to highlight the most important information. Creates the focal point of the design.

The way the viewer’s eye travels over the design, the way their “read “ it, is told through ​ (d)   .

• Balance
• Contrast
• Emphasis
• movement
• Hierarchy
• Proportion
• Pattern

When the elements are repeated in a way that creates organized movement you get ​ (a)   .

​ (b)   is the arrangement of information in a design to imply importance. Controls the order in which the viewer consumes information.

​ (c)   is the visual size and weight of elements and how they relate to each other.

​ (d)   is the regular arrangement or repetition of elements in a design.

• Rhythm
• Hierarchy
• Proportion
• Pattern
• Balance
• Movement
• Variety
• Unity

​ (a)   helps reinforce ideas an unify elements in a design.

​ (b)   is created when the elements in a design harmonize, making a design cohesive.

​ (c)   refers to the area in the design that doesn’t contain any content.

​ (d)   can be created by including a range of fonts, colors, shapes, patterns, texture, and similar in your design.

• Balance
• Movement
• Variety
• Unity
• Repetition
• White space
• Hierarchy
• Proportion

Provides a meticulous overview of the project, while informing all parties involved in ​ the development and production of the design.​ (a)  

• Project brief
• Research and information gathering
• Brainstorming
• Conceptualization
• Experimentation and development
• Excecution

The designer must read, evaluate, and understand all the information presented in tis entirety before he or she. ​ (a)  

• Project brief
• Research and information gathering
• Brainstorming
• Conceptualization
• Experimentation and development
• Excecution