Persuasive Message

Persuasion is an attempt to...

• make successful business

• grab audience attention

• change attitudes, beliefs or action

• give audiences choices

Answer explanation

Persuasion is the attempt to change someone's attitudes, beliefs or actions. Because persuasive message ask audiences to give something of value or take substantial action.

In today's business environment, having a great idea or a great product is not enough, you need to be able to convince others its merits.

• TRUE

• FALSE

Answer explanation

Everyday, untold numbers of good ideas go unnoticed and good products go unsold simply because the messages meant to promote them aren't compelling enough to be heard above the competitive noise.

Choose answers below which is included in

4 (four) tasks in planning persuasive message step

• Gathering Information

• Organizing your information

• Analyzing Situation

• Selecting the right media and channels

Because the nature of persuasion message is to convince people to change their attitude, it has to be use ....... approach. That means you'll want to explain your reasons and build interest before asking for a decision or for action.

• direct

• indirect

There are some efforts to encourage positive response in persuasive message, for example understand which message that seem forthright and direct in low context culture might seem brash and intrusive in a high context culture.

This concept called ....

• being sensitive to organizational culture

• using positive and polite language

• taking steps to establish your credibility

• understanding and respecting cultural differences

It's important to take care message production, evaluate the content, make sure your design element complement your persuasive argument, but not including proofreading.

• TRUE

• FALSE

Answer explanation

Careless production undermines your credibility, so revise and proofread with care

Mention four essential strategies for effective persuasion! (separate with coma)

The model used for framing the argument is called AIDA Model (Attention, Interest, Desire, Action).

Help audience members embrace your idea by explaining how the change will benefit them and answering potential objection is explanation about ........

• Attention

• Interest

• Desire

• Action

Answer explanation

Atenttion - to encourage audience to want to hear about your problem, idea or new product

Interest - provide additional details that prompt audience members to imagine the solution might benefit them

Desire - Help audience members embrace your idea by explaining how the change will benefit them and answering potential objection

Action - suggest the specific action you want your audience take

Below is concept of balancing emotional and logical appeals, except...

• Use abstraction or metaphor

• Avoid faulty logic

• Use emotional appeals to help the audience accept your messages

• Use logical appeals when presenting facts and evidence for complex idea or recommendation

Choose the common mistake in persuasive communication that you can capture in that text

• the opening by calling the product a disaster will only put the reader on the defensive

• word choices give the message emotional almost hysterical, tone that detracts from the serious message

• the writer mingles together - make it subjective

• insulting anyone and blames another parties