Lesson 2 Rise Up Customer Service: Understanding Customer

Which type of shopper spends a lot of time checking out products and prices online and in stores?

• Impulse Buyer

• Comparison Shopper

• Recreational Shopper

• Loyal Customer

What is the main focus of a recreational shopper?

• Finding the best deals

• Shopping as a fun occasion

• Buying the latest trends

• Quickly purchasing items

Which shopper is motivated to be one of the first to purchase the newest products?

• Follower

• Impulse Buyer

• Loyal Customer

• Innovation/Trend Buyer

Who is a follower in retail terminology?

• Someone who enjoys shopping as a leisure activity

• Someone who waits to see what's trendy before making a purchase

• Someone who makes quick purchase decisions

• Someone who repeatedly shops at the same retailer

Which technology allows customers to scan, pack, and pay for merchandise without assistance?

• Digital signage

• Self-checkouts

• Tablet kiosks

• QR codes

Loyal customers are those who repeatedly choose to shop at the same retailer because of positive experiences True/False

Internal physical cues that influence consumer behavior come from a customer's own needs. True/False

Demographic data includes information such as age, income, and education. True/False

Mobile apps are only designed to run on smartphones. True/False

Social media influencers can help retailers promote products and increase brand awareness. True/False