1.01 S&E Marketing I: Pre-Assessment

A football stadium marketer, who sells private luxury boxes to companies interested
in entertaining clients, works in __________ sales.

• corporate

• season ticket

• group

• e-ticket

A person working in advertising sales for a sports team is responsible for

• a. selling team merchandise.

• b. selling group and season tickets.

• c. selling ad space in game programs.

• d. creating licensing agreements.

An employee managing a pro shop that sells golf apparel and equipment works in

• a. market research.

• b. community relations.

• c. public relations.

• d. merchandising.

If you are good at communications, which of the following sports or event marketing careers would be a good fit for you:

• a. Public relations

• b. Ticket sales

• c. Ticket management

• d. Market research

A sports marketer responsible for planning a free pregame picnic for fans works in

• ticket sales.

• community relations.

• public relations.

• advertising.

Sports marketers working in social media are responsible for

• signing sponsorship agreements.

• keeping track of ticket sales.

• creating volunteer schedules.

• developing digital content

Which of the following events is managed by an event marketer instead of a sports marketer:

• A weekend fishing tournament held at a lake

• An ice-skating competition held at an arena

• An athlete conducting a training clinic for youths

• A music concert held at a large outdoor stadium

Event marketing differs from sports marketing because it

• only covers private events.

• covers many types of events.

• does not promote merchandise.

• does not require advertising

Which of the following marketing positions is responsible for securing companies
to financially support an event:

• Financial manager

• Public-relations manager

• Hospitality coordinator

• Sponsorship manager

Why are internships crucial to launching a career in sports or event marketing?

• You meet athletes and celebrities.

• They help you earn income.

• They provide hands-on experience.

• They lead to a college degree.