Online Advertising

What is the objective of online advertising?

• Decrease online sales

• Decrease offline sales

• Reduce brand promotion

• Enhance client engagement

What is the purpose of banner ads in online advertising?

• Increase offline sales

• Block advertiser's website

• Decrease client engagement

• Provide information and persuade buyers

What is the main advantage of email advertising?

• No tracking capabilities

• Massive reach

• Limited targeting

• Low cost

What is the function of advertising networks?

• Require premium brands only

• Allow advertisers to reach broad audiences easily

• Limit the reach of advertisements

• Decrease campaign efficiency

What is the key difference between multichannel and omnichannel strategies?

• Omnichannel involves tailored marketing messages for each channel

• Multichannel does not track channel performance

• Omnichannel does not adjust the strategy for each channel

• Multichannel does not identify the target audience

How can advertisers track the response of viewers of online ads?

• By conducting surveys

• By using TV commercials

• By sending direct mail

• By placing cookies on viewer's computer

What is the purpose of pop-up ads in online advertising?

• Block websites

• Appear in their own window

• Provide detailed information

• Not annoy users

What is the main goal of online advertising?

• Ignore buyer's needs

• Inform market of an offer

• Discourage switching to your brand

• Decrease brand awareness

How do coupons benefit marketers in online advertising?

• Decrease customer engagement

• Limit product variety

• Increase ad costs

• Monitor customer behavior

What is the role of pay per click advertising in online marketing?

• Companies pay for ad creation only

• Companies pay based on ad design

• Companies pay when customers view their ads

• Companies pay regardless of ad views