Introduction to Advertising

Introduction to Advertising

University

20 Qs

quiz-placeholder

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Introduction to Advertising

Introduction to Advertising

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

varsha sonavane

Used 148+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A paid non-personal message communicated to a select audience through a mass medium is refers to?

Advertising

Personal selling

Sales promotion

Public relations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The advertising that used to increase demand for all brands of a product in specific industry known as?

Primary-demand

Selective-demand

Institutional

Comparative

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the advertising media used in advertising?

Newspaper

Yellow page

Social media

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of communicating with a potential buyer face-to-face with the purpose of selling a product or service is refers to?

Advertising

Personal selling

Sales promotion

Public relations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales promotion that is designed to encourage wholesalers and retailers to stock up and promote manufacturer's products refers to which promotion method?

Consumer

Trade

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A free product given to customers to encourage trial and purchase refers to?

Rebate

Sample

Frequent user incentives

Point of purchase display

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

News release, featured article, captioned photograph ad press conference are the example of which public relations tool?

Written and spoken communication

Event sponsorship

Publicity

Corporate identity materials

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