Introduction to Advertising

A paid non-personal message communicated to a select audience through a mass medium is refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

The advertising that used to increase demand for all brands of a product in specific industry known as?

• Primary-demand

• Selective-demand

• Institutional

• Comparative

Which of the following is the advertising media used in advertising?

• Newspaper

• Yellow page

• Social media

• All of the above

The process of communicating with a potential buyer face-to-face with the purpose of selling a product or service is refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

Sales promotion that is designed to encourage wholesalers and retailers to stock up and promote manufacturer's products refers to which promotion method?

• Consumer

• Trade

A free product given to customers to encourage trial and purchase refers to?

• Rebate

• Sample

• Frequent user incentives

• Point of purchase display

News release, featured article, captioned photograph ad press conference are the example of which public relations tool?

• Written and spoken communication

• Event sponsorship

• Publicity

• Corporate identity materials

What does IMC stand for? 

• Inner Meaning Communications 
• integrated marketing communications 
• International Marketing Conference 
• Inferring Marketing Communications

The image above refers to?

• Publicity

• Direct sales promotion

• Personal Selling

• Public Relations

__________ is not the example of direct marketing.

• telemarketing

• netmarketing

• emails

• publicity