Consumer Behavior - Redemption Round!

Maslow's Hierarchy of Needs describes what _______ people.

• helps

• motivates

• scares

• completes

For her best friend's birthday, Keisha is shopping for a unique item—no substitute will do, and price is no object. What type of item is Keisha shopping for?

• Convenience

• Specialty

• Shopping

• Industrial

Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most likely driven by which need in Maslow's Hierarchy of Needs:

• Physiological

• Belonging

• Safety

• Self-actualization

For which type of decision making do consumers need the most help from a salesperson?

• Routine

• Limited

• Extensive

• Habitual

The safety and physiological needs align with _______ motives, while love/belonging, esteem, and self-actualization align with _______ motives.

• rational, emotional

• emotional, rational

• aspirational, personal

• personal, aspirational

Brand loyalty is especially important for which types of purchases?

• staple goods

• specialty goods

• seasonal goods

• unsought goods

Which of the following is an example of a customer engaging in habitual buying behavior:

• Porter conducts online research to evaluate several brands of computers and decides to purchase a Dell laptop.

• Mike goes to three automobile dealerships and test drives different vehicles to determine the one he likes best.

• Lynnette buys paper for her computer printer at the local office-supply store.

• Gabriella tells her realtor that she wants to look at three-bedroom ranch homes on the northwest side of town.

Which of the following best describes the difference between rational (cognitive) and emotional (affective) buying motives?

• Rational buying motives are driven by feelings and emotions, while emotional buying motives are based on logical reasoning.

• Rational buying motives are based on logical reasoning and practical benefits, while emotional buying motives are driven by feelings and emotions.

• Rational buying motives are influenced by cultural factors, while emotional buying motives are based on financial considerations.

• Rational buying motives only apply to luxury goods, while emotional buying motives apply to essential items.

What type of good targets your desire for instant gratification?

• Staple

• Emergency

• Specialty

• Impulse

What type of good is most likely purchased with prestige motivation?

• Specialty

• Unsought

• Impulse

• Price-Based