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Consumer Behavior - Redemption Round!

Authored by Mikayla Cerwinske

Business

12th Grade

Consumer Behavior - Redemption Round!
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maslow's Hierarchy of Needs describes what _______ people.

helps

motivates

scares

completes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

For her best friend's birthday, Keisha is shopping for a unique item—no substitute will do, and price is no object. What type of item is Keisha shopping for?

Convenience

Specialty

Shopping

Industrial

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most likely driven by which need in Maslow's Hierarchy of Needs:

Physiological

Belonging

Safety

Self-actualization

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

For which type of decision making do consumers need the most help from a salesperson?

Routine

Limited

Extensive

Habitual

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The safety and physiological needs align with _______ motives, while love/belonging, esteem, and self-actualization align with _______ motives.

rational, emotional

emotional, rational

aspirational, personal

personal, aspirational

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand loyalty is especially important for which types of purchases?

staple goods

specialty goods

seasonal goods

unsought goods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a customer engaging in habitual buying behavior:

Porter conducts online research to evaluate several brands of computers and decides to purchase a Dell laptop.

Mike goes to three automobile dealerships and test drives different vehicles to determine the one he likes best.

Lynnette buys paper for her computer printer at the local office-supply store.

Gabriella tells her realtor that she wants to look at three-bedroom ranch homes on the northwest side of town.

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