
Consumer Behavior - Redemption Round!
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Hard
Mikayla Cerwinske
FREE Resource
Enhance your content in a minute
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Maslow's Hierarchy of Needs describes what _______ people.
helps
motivates
scares
completes
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
For her best friend's birthday, Keisha is shopping for a unique item—no substitute will do, and price is no object. What type of item is Keisha shopping for?
Convenience
Specialty
Shopping
Industrial
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most likely driven by which need in Maslow's Hierarchy of Needs:
Physiological
Belonging
Safety
Self-actualization
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
For which type of decision making do consumers need the most help from a salesperson?
Routine
Limited
Extensive
Habitual
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The safety and physiological needs align with _______ motives, while love/belonging, esteem, and self-actualization align with _______ motives.
rational, emotional
emotional, rational
aspirational, personal
personal, aspirational
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand loyalty is especially important for which types of purchases?
staple goods
specialty goods
seasonal goods
unsought goods
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a customer engaging in habitual buying behavior:
Porter conducts online research to evaluate several brands of computers and decides to purchase a Dell laptop.
Mike goes to three automobile dealerships and test drives different vehicles to determine the one he likes best.
Lynnette buys paper for her computer printer at the local office-supply store.
Gabriella tells her realtor that she wants to look at three-bedroom ranch homes on the northwest side of town.
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