BS2504 - Week 1 - Recap

Which era marked the shift from tailor-made clothing to ready-made clothing, making fashion more accessible to the general public?

• • Digital Era

• Tailor-Made Era

• • Ready-Made Clothing Era

• • Clothing Era

What is the key difference between multichannel and omnichannel retailing?

• • Multichannel involves selling through multiple channels, while omnichannel involves selling only online

• • Omnichannel ensures a seamless experience across all channels, while multichannel does not.

• • Multichannel is more popular than omnichannel.

• • Omnichannel requires a physical store presence, while multichannel does not.

Which of the following is an example of an omnichannel strategy?

• • A brand that only sells through its website.

• • A physical store with no online presence

• • A mobile app that syncs with in-store purchases

• • A pop-up shop with limited stock

Which fashion retailer is known for using AR (Augmented Reality) to enhance the shopping experience?

• • Zara

• Nike

• Sephora

• H&M

What term describes the strategy where customers can buy products online and pick them up in a physical store?

• • A) Click-and-Collect

• • B) Buy-and-Fly

• • C) Shop-and-Ship

• Click-and-Go

True or False:

In multichannel retailing, the customer experience is always the same across all channels.

• TRUE

• FALSE

Which of the following best describes the concept of 'personalisation' in modern retailing?

• • Offering the same product to all customers

• • Customising marketing and shopping experiences based on individual customer data

• • Limiting the number of products available

• • Selling only in physical stores