Retailing: Tutorial 2

Reaching the target customer and getting the retailer’s offering into their shopping baskets – in the most......

• Efficient

• Systematic

• Nimble

• Effective

Hard Discounters focus on...

• low-price store brands where possible

• high-price store brands where possible

• high-cost locations

Specialty Stores have

• Wide assortment, but range depth: better selection and choice.

• Narrow assortment, but range depth: better selection and choice.

A high-tier Department Store would be...

• David Jones

• Target

• Kmart

A digital e-retail advantage would include:

• Information can be targeted.

• Cluttered.

• Needs constant updating.

• Expands marketplace.

The Growth stage in the Channel Life Cycle includes:

• High Sales

• Extensive Competition

• Niche Positioning

• Break-even Profitability

An Omni-Channel Retailing experience involves a seamless approach to the customer experience through all available shopping channels.

• True

• False

The 'Amazon Halo' assumption treats omni-channel as...

• ...a heterogeneous set of resources that any retailer can employ for success.

• ...a homogenous set of resources that any retailer can employ for success.