
Retailing: Tutorial 2
Authored by Peter Matheis
Business
University
Used 11+ times

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8 questions
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1.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
Reaching the target customer and getting the retailer’s offering into their shopping baskets – in the most......
Efficient
Systematic
Nimble
Effective
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Hard Discounters focus on...
low-price store brands where possible
high-price store brands where possible
high-cost locations
3.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
Specialty Stores have
Wide assortment, but range depth: better selection and choice.
Narrow assortment, but range depth: better selection and choice.
4.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
A high-tier Department Store would be...
David Jones
Target
Kmart
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
A digital e-retail advantage would include:
Information can be targeted.
Cluttered.
Needs constant updating.
Expands marketplace.
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The Growth stage in the Channel Life Cycle includes:
High Sales
Extensive Competition
Niche Positioning
Break-even Profitability
7.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
An Omni-Channel Retailing experience involves a seamless approach to the customer experience through all available shopping channels.
True
False
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