Branding - vocabulary 1

Hannah ruined her cake because she couldn’t ___ sugar from salt.

Answer explanation

1. Differentiate: to recognize the difference between things and people; to make distinct 

All humans are ___ with the right of liberty at birth.

Answer explanation

1. Endow: to give someone a quality or characteristic

The ___ “swoosh” on all of the products, from shoes to headbands, lets you know you’re wearing Nike.

Answer explanation

1. Iconic: widely recognizable, highly original, and unique

The newspaper article said that 3,000 people responded to the question about smartphone usage to generate the ___ published in the article.

Answer explanation

1. Statistics: a collection of data, counted, measured, and expressed in mathematical language

Tanya’s ___ app has made accessing all your homework assignments at once possible for the first time.

Answer explanation

1. Innovative: using new methods or ideas

In Jim’s first week as head coach of the cross country team, he focused on teaching proper running ___ so his runners could avoid injury.

Answer explanation

1. Technique: a method or specific way to do something

For me, the sound of church bells ringing always ___ the memory of midnight Mass, snow, and family holiday gatherings.

Answer explanation

1. Evoke: to produce a strong feeling, emotion or response

The ___ of the underdog who somehow wins it all is popular in movies, especially sports movies.

Answer explanation

1. Archetype: a common story pattern or character that occurs over and over in literature

Concern about climate change and the fight to save the planet is becoming more ___ accepted around the world.

Answer explanation

1. Universal: common or true to most people in the world

n this romantic comedy, the lead actress ___ a weak and helpless character, even though she was the opposite in real life.

Answer explanation

1. Portray: to represent someone or something in a particular way