EEBB233 - Quiz 2

What are some of the challenges and risks of placing ads on the Web?

• Increased brand visibility

• Decreased competition

• Enhanced customer trust

• Ad fraud and viewability issues

Where do social networking sites such as Facebook fit in to a marketing strategy featuring mobile ads?

• They are used for offline advertising only

• They are not relevant for mobile ads

• They have no impact on marketing strategy

• They play a role in marketing strategy

Do you think Internet users will ever develop “blindness” toward ads on the Web as well?

• Users will only engage with mobile ads

• It is uncertain how users will react to ads

• Yes, users are already blind to ads

• No, users will always engage with ads

What advantages do mobiles have over traditional banner ads?

• Mobiles have lower reach compared to banner ads

• Banner ads have higher engagement rates

• Mobiles offer better targeting and interactivity

• Banner ads are more cost-effective than mobiles

What distinguishes luxury marketing from ordinary retail marketing?

• Ordinary retail marketing is more personalized

• Ordinary retail marketing targets niche markets

• Luxury marketing focuses on mass appeal

• Luxury marketing emphasizes exclusivity and high-end products

What are recommender systems and how do they support sales of items in the Long Tail?

• Recommender systems provide personalized recommendations to users

• Recommender systems are used for online payments

• Recommender systems focus on offline sales

• Recommender systems are only used in traditional marketing

What is the main advantage of search engine marketing (SEM)?

• SEM helps in branding and direct sales support

• SEM is limited to specific age groups

• SEM does not require any investment

• SEM is only effective for offline sales

What is the primary function of a website in marketing?

• To limit customer interaction

• To discourage customer engagement

• To provide a central point for marketing messages

• To confuse customers with complex designs

What are the two most important factors shaping the decision to purchase online?

• Trust and utility

• Speed and convenience

• Brand popularity and discounts

• Price and availability

What is the purpose of customer retention strategies in marketing?

• To attract new customers only

• To ignore existing customers

• To build long-term relationships with customers

• To focus solely on short-term gains