Advertising and Business Quiz

What is the primary aim of an advertising campaign?

• To increase brand recognition

• To improve employee satisfaction

• To increase sales or awareness of a product

• To enhance customer loyalty

What distinguishes advertising from other forms of promotion?

• It is unpaid

• It involves personal presentation

• It is a paid form of non-personal promotion

• It targets only small businesses

After-sales service typically includes which of the following?

• Pre-purchase consultation

• Services after the original goods or services have been paid for

• Product design and development

• Initial sales strategy planning

What role does an agent play in the distribution channel?

• They take title to goods

• They represent buyers and sellers without taking title to goods

• They only distribute goods

• They manufacture products

What is a common example of a barrier to trade?

• Price reduction

• Tax on imports

• Increased demand

• Improved technology

Which of the following is NOT a barrier to entry?

• Economies of scale

• Product differentiation

• Customer satisfaction

• Government policy

What is the purpose of benchmarking in business?

• To reduce operational costs

• To compare products and services against competitors for improvement

• To increase brand awareness

• To develop new market segments

What does a brand represent?

• A company's market share

• The identity of a particular product form

• A marketing strategy

• A distribution channel

Which factor is NOT part of brand equity?

• Brand loyalty

• Brand awareness

• Product pricing

• Strong product associations

What is brand loyalty?

• The level of customer satisfaction

• The decision to purchase a particular product repeatedly

• The awareness of a brand

• The ability to attract new customers